BENCHMARKING

Knowledge of competitor products on the reference market where a new product will be placed is a mandatory condition for its success. Thanks to specific skills, our methodology and support from constantly updated databases, Tecnocad can assist its Customers in an analysis of competitors’ products first defining the references, perimeter, and targets and thus determining the correct product configuration.

A product’s success also depends on knowledge of the competitor’s product.

With a dedicated area for disassembly and analysis of reference vehicles specific product/process sheets are created with photographic support and reverse engineering activity.

Competitors definition

Reference vehicles analysis

Reverse engineering

Cost engineering

Tear down

Product data sheet definition

Opportunities db implementation